Page Speed: The #1 Conversion Killer
Google officially confirmed that page speed is a direct ranking factor. A 0.1-second improvement in mobile load time increases conversion rates by 8.4%.
- LCP: Should be under 2.5 seconds
- FID: Should be under 100ms
- CLS: Should be under 0.1
- Enable Gzip/Brotli compression to reduce file sizes by 60–80%
- Use a CDN to reduce server response times globally